A growing digital partnership
Nachum Segal Network
A familiar voice. A new digital home.
Zeno is helping Nachum Segal Network bring its trusted Jewish radio programming into a modern digital experience, with new podcasts, a living content strategy, and more ways for listeners to connect.
A VOICE THE COMMUNITY KNOWS
The voice stays familiar. The experience moves forward.
Nachum Segal · Portrait by David BeydaTHE CHALLENGE
Extend the audience beyond the broadcast footprint.
Nachum Segal is a familiar voice in Jewish radio, but the network's digital branding and website were starting to show their age. We worked with his team to study the audience, understand where the experience was falling short, and identify what listeners needed from NSN online.
THE TRANSFORMATION
Build the digital business around the broadcast.
Together we set a new digital direction: make the website an active home for live and on-demand programming, give each podcast a path to listeners across the web, and create a content rhythm that keeps the experience fresh. Advertising and membership add new ways to sustain the network and deepen its relationship with its audience.
WHAT WE DELIVERED
- A new website built around NSN's programming and listener experience
- Multiple podcasts launched with PodcastBot and distributed across the web
- A content strategy to keep the website current and guide future digital work
- Programmatic advertising to open a new digital revenue stream
- NSN Circle, a monthly membership with closer access to Nachum, exclusive content, and member discussions
LIVE, ON DEMAND, AND CLOSER TOGETHER
A digital home built to keep growing.
The new site brings NSN's shows, podcasts, and listener community together. NSN Circle gives members a closer connection to Nachum through exclusive content and discussion. This is the beginning of a long-term partnership.
